doublethink

It was quite refreshing to see how ‘excellence’ was given priority over ‘success’ in 3 Idiots . Until now we have been seeing a good number of movies about morality and success, of which the most recent example was Rocket Singh . In the period of recovery from economic recession, the film adds a necessary caveat on how to do business. The film moved beyond the dichotomy of good businessmen and bad businessmen by shifting the focus from the actors to the systems. It brought ethics into the core of economics in a powerful way. However going back to the issue of excellence and success, and without challenging the core idea that excellence should precede success, I was wondering what would have happened if we could change the order of the ‘idiots’. Put Aamir Khan’s character in Sharman Joshi’s shoes without changing their class background. In other words, what is the role of material contexts in defining what success and excellence could mean? What would be the ways to achieve them? Moreov